Business Unit
LiAuto Design Center
Key responsibilities
Helping LiAuto transition its visual identity from the 1.0 phase to a new stage, enabling LiAuto to take a leading role in the Chinese automotive industry, and using design to connect our products with users.
Qualifications
Led Li Auto New Visual Upgrade, including updates to icons, fonts, colors, image, and website design standards. Establishing the new visual mission and system, and quickly positioned LiAuto as a leading new energy brand in China.
Established Branding Standard System and Visual Training Program for New Employees. Ensure the standardized implementation.
Built Tool System: Online Poster Generator, Supplier Library and Visual Material Library, significantly improving collaboration efficiency.
Established Design evaluation system to ensure the quality of design, created a design feedback mechanism, and updated the design process.
Designed Activity Visuals: Li Auto L9 Special Event and Branding Activities Visual, etc.