Helping LiAuto transition its visual identity from the 1.0 phase to a new stage, enabling LiAuto to take a leading role in the Chinese automotive industry, and using design to connect our products with users.

The five steps of the entire brand upgrade are as follows:

1. Focus on the new brand mission: to link products and the brand with the home at the core.

2. Develop a new visual system: aiming to convey happiness and warmth, create a new brand visual system, including upgrades to typography, icons, color schemes, photography, etc.

3. Establish a brand standards system: aim for ease of use and standardization in developing the visual standards system.

4. Set up the company’s tool systems: including a supplier database, online poster generator, brand asset library, etc., to enhance team efficiency and standardize design.

5. Monitoring system: oversee the standardization of design materials, provide supervision and assistance for the implementation of materials, and feed back to upgrade the visual system.