Eden build visual worlds that transform how users engage with innovative brands.

About Eden

With over 7 years of experience in the creative and design fields, specializing in elevating company value through design. Expertise spans across multiple areas: In visual design, focusing on innovative visual language with a strong exploratory approach towards future trends, particularly leveraging AIGC and 3D visual language. In interaction design, developed design standards for Android OS and worked on custom theme designs for prestigious brands such as Lamborghini and Marvel. Additionally, extensive experience in brand design, having led brand initiatives for a major tech company.

My Specialty

Art DESIGN

Visual Design

UI | UX

BRANDING

Art Design

Art Design

VISUAL DESIGN

VISUAL DESIGN

UI | UX

UI | UX

BRANDING

BRANDING

My principles

01

User-centricity

Every design decision should be centered around the needs, behaviors, and expectations of the users, ensuring the design is intuitive, user-friendly, and solves real problems.

01

User-centricity

Every design decision should be centered around the needs, behaviors, and expectations of the users, ensuring the design is intuitive, user-friendly, and solves real problems.

02

Exploration

Out-of-the-box thinking and experimentation, staying updated with the latest trends in design and technology. This allows us to develop unique and cutting-edge designs.

02

Exploration

Out-of-the-box thinking and experimentation, staying updated with the latest trends in design and technology. This allows us to develop unique and cutting-edge designs.

03

Responsibility

Eden integrate environmentally friendly practices and materials into our projects, ensuring that our designs are not only beautiful and functional but also responsible and sustainable.

03

Responsibility

Eden integrate environmentally friendly practices and materials into our projects, ensuring that our designs are not only beautiful and functional but also responsible and sustainable.

Capabilities

01

Research & Discovery

Understand the Problem & Audience: Research the target audience and the problem the design will address, analyzing their needs, behaviors, and preferences. Competitive & Market Analysis: Study competitors and the market to identify trends and opportunities. Project Brief & Strategy: Define project objectives, goals, and constraints, and develop a design strategy aligned with both the brand and user needs.

02

Concept Design

Brainstorming & Sketching: Generate ideas, explore creative directions, and visualize key elements through sketches. Wireframing & Prototyping: Develop wireframes to map out the structure, layout, and user flow, followed by interactive prototypes for user interaction simulation.

03

Design & Creation

Visual Design: Apply visual elements, focusing on color, typography, and branding, to bring wireframes to life. User Testing & Iteration: Conduct usability testing to gather feedback, making revisions based on insights to improve the overall design.

04

Evaluation & Review

Finalization & Collaboration: Finalize high-fidelity designs and collaborate with developers to ensure smooth implementation. Quality Assurance & Updates: Test the product for quality, launch, and continuously update based on user feedback and evolving requirements.

01

Research & Discovery

Understand the Problem & Audience: Research the target audience and the problem the design will address, analyzing their needs, behaviors, and preferences. Competitive & Market Analysis: Study competitors and the market to identify trends and opportunities. Project Brief & Strategy: Define project objectives, goals, and constraints, and develop a design strategy aligned with both the brand and user needs.

02

Concept Design

Brainstorming & Sketching: Generate ideas, explore creative directions, and visualize key elements through sketches. Wireframing & Prototyping: Develop wireframes to map out the structure, layout, and user flow, followed by interactive prototypes for user interaction simulation.

03

Design & Creation

Visual Design: Apply visual elements, focusing on color, typography, and branding, to bring wireframes to life. User Testing & Iteration: Conduct usability testing to gather feedback, making revisions based on insights to improve the overall design.

04

Evaluation & Review

Finalization & Collaboration: Finalize high-fidelity designs and collaborate with developers to ensure smooth implementation. Quality Assurance & Updates: Test the product for quality, launch, and continuously update based on user feedback and evolving requirements.

Clients

OPPO

Alibaba

Li Auto

XiaoMi

Adobe

Google

National Art Museum

CAFA

World Expo

Awards

Red Dot Award

2019

Apple's Interactive Experience

2016

2014

Graduation Artworks at CAFA

2012

2016

2016

Education Background

Master's Degree

Bachelor's Degree

Central Academy of Fine Arts

Central Academy of Fine Arts

Visual Communication

Visual Communication

Say hi to me !

Let's have a chat about it

Say hi to me !

Let's have a chat about it